As a small business, we are hardly the diamond for our consumers. At least not in the beginning. Our aim is to shine as bright for the right consumers, who are situated in the perfect location and have a need for your business. But because there is a need, it does not mean discovering you as a business is easy. There is only one way to get on the radar of your consumer and that is by utilizing SEO KL services.
Many businesses make the mistake of investing their hard-earned dollars and ringitts into making an astonishingly beautiful website for the business. It has the brand colors, the zest of life, essence, all the aesthetics, and certainly a killer landing page too. But even with a website as pretty and pleasing, your customer is not going to find it unless you make it possible. In the ocean of millions of websites on the internet, how do you make yours recognizable by your targeted customers? Again, that’s also up to the hands of the SEO strategy that you implement.
Let’s take a deeper turn into all the SEO tips you can get right on for your small business. It is nothing too technical, nor too extravagant that we cannot understand. But it is all the tips that are effective but takes time to get you on the map. Remember, digital marketing is not an overnight scorer. It is an investment and it pays off well when you shine bright like a diamond!
First of all, your website should be made for the consumer and definitely not for the search engine. We know SEO is about the optimization of the content for the search engine. After all, it is literally what it means. But just because SEO talks about the search engine, does not mean all our efforts should be directed to speaking the language of the search engine. Sure it is important to tune in with the Google algorithm, but if you do not appeal to your customer with your optimized keywords then you are certainly not appealing to the google ranking factor either.
Google takes note of how much time people spend going through your pages and exits your website. It is undeniably an accurate measure of how many people find your website relevant to their query. So if you have no means of answering a consumer’s question, or you do not provide valuable information to your customer, they leave. They are not engaged and have no desire to stick around scrolling through your content. So people first, and the search engine second. The key to making your keyword research work is utilizing the optimized keywords in a manner that appeals to your customer.
We already know that engaging content is an absolute must for your SEO strategy. We also noted how optimized use of keywords is also relevant to the same engaging content marketing strategy. But what’s next on the agenda? As a small business, our options are limited to free strategies like getting social, working on getting online reviews, mapping on the internet, and so on. You might be thinking how does your social media presence or the online Yelp presence make any difference to the google algorithm and how it ranks your website.
Today, youtube acts as an equally rivaling search engine for products just like google. Everything we want to buy, learn, get, consume, we check it out on this social media platform. The same goes for searching on Facebook. We search up the business before making a decision to purchase. As people search for items related to your website or your business, it is important to rank first even the social media search engine. Social media is also great at directing you to the website. It is a form of inbound marketing that drives us the traffic to your site. Higher traffic equals greater opportunities for conversions.
Now that you have your social media ready to go, relevant online reviews to back up the credibility on the search engine, optimized keyword usage in your content including th title tags, meta descriptions, it is time to implement the SEO in your wb design too. The site speed and ease of navigation make a big difference to how Google ranks your website.