They say that nothing is constant in this earth. However, if you will think about it, you can conclude that mistakes are actually constant in almost everything that we do. Before we can perfect something, we usually have to endure so many consequences because of the different mistakes we committed.
Like for example when it comes to digital marketing, one can’t still avoid committing mistakes. It is just a good thing though that there are times when we can also learn from the mistakes of others, so we will be free of the consequences.
That is right and for you to be warned, here are some of the most common pitfalls when marketing online:
- Ignoring mobile users
When you are planning for your marketing strategy online, your first and foremost consideration must be the users as your primary bottom line here is to generate traffic which can lead to sales and ROIs. However, if you ignore the mobile users, it can be equated as ignoring most of the global users. You see, nowadays, there are more mobile users. As a matter of fact, I think more than half of the global market is composed of mobile users.
That is right and this is why, when setting up a website, make sure it can also be comfortably opened in smaller screens. This way, mobile users will have an easier time checking out what you have to offer and making some purchases if they feel like it.
- Skipping discounts or promotions
When you are running a business, you are already an instant competitor. And mind you, this is not just any competition, but the most competitive contest actually. This is why, as your prize is the attention of the global market, you should be strategic in giving them excitements every now and then. At times when your sales are doing well, or maybe you need to update your products, you can offer discounts and promotions. This should speed up the disposal of the products you want to upgrade.
- Not incorporating a blog
When you are introducing new products, you need to orient your customers about them and what is the best way to do that but create blogs. If writing is not your skill, you can hire real writers. There are so many of them out there. Not doing so, is a huge mistake. Your blogs should be the way for better understanding of your products. They should be able to explain to your customers the importance and the many benefits they will enjoy of they will use them. This is the only way for you to explain in detail the many uses of your offers.
Yes, mistakes are bound to happen since we are still in an imperfect world. However, when it comes to digital marketing, the important thing is you know in advance the things you need not do and most of all, you are backed up by the right people like the website design company penang for example.